Performance Max & Shopping Ads

This section showcases my high-impact Performance Max and shopping campaigns for diverse D2C brands across retail, technology, clothing, beauty, fashion, and fitness industries. These campaigns have been designed for brands to reach target audiences in the US, Canada, the UK, EMEA, and Australia, generating $6.5M in revenue with a 3.5x ROAS. By delivering tailored, high-quality work aligned with client objectives, I have helped businesses connect with their target audiences and achieve measurable results in competitive markets.

Performance Max
Home Goods & D2C Brands

Campaign Performance

Overall Campaign Performance:

Total spend: $540,892.10
Total purchase conversions: 7,266.11
Total conversion value: $786,677.83
Overall ROAS (Conv. value/cost): 1.45
Overall conversion rate: 1.81%
Average cost per conversion: $74.44

Campaign Overview

This campaign was built for premium sleep brands that blend ergonomic design with accessible luxury—think memory-foam and hybrid mattresses, cooling pillows, generous trials, and frictionless delivery/returns.

Full-funnel reach via PMax: Shopping + Search + YouTube + Discover drove broad yet intent-weighted coverage, lifting assisted conversions for “best mattress”/“cooling pillow” queries.
High-intent signals: Search themes around trial, warranty, financing, reviews improved net-new demand capture.
Merchant feed depth: Rich titles, attributes (firmness, thickness, material), and price competitiveness supported healthier query matching and CTR.
Creative variety: Lifestyle + product close-ups + UGC/testimonial cuts improved engagement on YouTube/Discover while keeping Shopping CTR strong.
Asset Groups (by product intent)
Mattresses — Core (memory foam, queen/king bestsellers, 101-night trial, warranty)
Mattresses — Hybrid/Premium (cooling layers, zoned support, premium price points)
Pillows — Core (memory foam, adjustable loft, side/back sleeper variants)
Bundles & Upsell (mattress + pillows, protectors, sheets)
Listing Groups & Feed
Segment by product type → brand line → size/firmness.
Exclude low-inventory/low-margin SKUs; use custom labels for price tiers, margin bands, and promotion eligibility.
Maintain GTINs, material, thickness, firmness, and cooling feature flags for richer matching.
Audience Signals
High-intent themes: best memory foam mattress, hybrid mattress queen/king, mattress in a box, cooling pillow, adjustable pillow.
First-party lists: cart/session abandoners (7/30/90 days), purchasers (exclude/upsell), financing page viewers.
In-market & life events: homeowners, recent movers, newlyweds, parents of infants.

Performance Max
(Fashion, Clothing )

Campaign Performance

Campaign Results

Total Cost: $218,742.11
Total Clicks: 123,652
Total Conversions: 4,603.70
Total Conversion Value: $437,127.30
Total Purchases: 4,606.88
Overall Conversion Rate: 3.72%
Overall Cost per Click (CPC): $1.77
Overall Cost per Conversion: $47.51
Overall Return on Ad Spend (ROAS): 2.00

Campaign Objective

Brand Category: Fashion and Lifestyle.

This campaign was crafted for a collection of premium D2C fashion brands positioned at the intersection of style, quality, and accessibility — think timeless silhouettes, minimalist design, and conscious craftsmanship. Inspired by players like Everlane, Aritzia, and Reformation, the objective was to convert high-intent searches into meaningful purchase actions while maintaining an elevated brand perception across all touchpoints.

From tailored staples to seasonal drops, this search campaign delivered exceptional performance, proving that premium fashion can convert at scale when paired with precision targeting and insight-driven optimisation.

Audience & Demographics

Target Profiles:
- Affluent, fashion-conscious individuals seeking elevated basics and curated wardrobe pieces
- Professional women and men aged 25–40 with disposable income and a strong preference for online shopping
Age Range: 24–40 (core buyers), with peak conversion among women 27–35
Gender Split: 70% Female / 30% Male
Top Markets: U.S., U.K., Germany, U.A.E., K.S.A. — urban centers with high mobile shopping behavior
Intent Signals:
- Searches like “luxury loungewear,” “linen co-ord sets,” "Summer dress", “tailored wide-leg trousers,” and “minimalist evening wear”
- Strong brand interest blended with discovery intent for new-season capsules and elevated daily wear

Shopping Campaigns
Toys & GAMES

Shopping Campaign
Performance

Overall Campaign Performance:

Total spend: $1,122,635.90
Total purchase conversions: 13,174.61
Total conversion value: $4,125,798.01
Overall ROAS (Conv. value/cost): 3.68
Overall conversion rate: 7.44%
Average cost per conversion: $14.98

Key Optimisation

Focused Audience Signals: I prioritized high-quality customer lists and layered similar audiences to reach ideal customers, driving a 7.44% conversion rate.

Strategic Asset Group Theming: Thematic asset groups ensured relevant creative was served to the right audience segments, maximizing impact and lowering my CPA to $14.98.
Continuous A/B Testing: Constant testing of diverse assets within multiple asset groups helped optimize messaging and creativity, boosting my ROAS to 3.68.
Data-Driven Refinement: Regularly monitoring campaign data allowed me to identify winning strategies and eliminate underperforming elements, contributing to efficient spending of over $1.1M.
Conversion-Focused Bidding: Implementing a value-based bidding strategy maximized return on ad spend and ultimately resulted in over $4.1M in conversion value.
Meticulous URL Management: Closely monitoring and controlling URL expansion ensured relevant landing page experiences, supporting strong conversion rates.
Conversion Tracking Mastery: Accurate conversion tracking enabled precise measurement and optimization for key actions, contributing to a clear understanding of performance.
Strategic Budget Allocation: Effective budget management across campaigns allowed for sufficient learning and optimization while maintaining a healthy ROAS.

Campaign Overview

Brand Category: Kids Play Toys, Games, Educational Toys.

This campaign was designed for leading D2C brands in the toys and games space, offering high-quality, educational, and interactive products. These brands sit at the intersection of fun, learning, and hands-on creativity.
Think LEGO-style building sets, Osmo-style educational games, and Hasbro/Mattel-inspired action figures and dolls. The goal was to drive high-intent purchase traffic during seasonal and evergreen periods for products that entertain and educate.
Our core mission: Capture high-intent search demand from parents and gift buyers seeking safe, engaging, and age-appropriate toys.
Countries - United States, Canada, UK, Germany and ANZ.

Audience & Demographics

Target Audience:
- Parents shopping for kids aged 3–12
- Gift buyers (grandparents, aunts/uncles, etc.)
- Educators and toy reviewers
Age Group: Adults aged 28–45, primarily parents and caregivers
Gender Split: ~60% Female / 40% Male
Top Locations: North America, United Kingdom, Europe, ANZ — with a focus on metro areas and high-income family segments. Leveraging high-intent search queries across branded and category terms

Harman Singh

Performance Max & Shopping Ads

Performance Max
Home Goods & D2C Brands

Campaign Performance

Campaign Overview

This campaign was built for premium sleep brands that blend ergonomic design with accessible luxury—think memory-foam and hybrid mattresses, cooling pillows, generous trials, and frictionless delivery/returns.

Performance Max
(Fashion, Clothing )

Campaign Performance

Campaign Objective

Brand Category: Fashion and Lifestyle.

Audience & Demographics

Shopping Campaigns
Toys & GAMES

Shopping Campaign
Performance

Key Optimisation

Campaign Overview

Audience & Demographics

Get Free Performance Max Optimisation Tips & Checklist

Achieve 3.5+ ROAS

Performance Max & Shopping Ads

Performance Max Home Goods & D2C Brands

Campaign Performance

Performance Max (Fashion, Clothing )

Campaign Performance

Shopping Campaigns Toys & GAMES

Shopping Campaign Performance

Get Free Performance Max Optimisation Tips & Checklist

Achieve 3.5+ ROAS

Performance Max
Home Goods & D2C Brands

Performance Max
(Fashion, Clothing )

Shopping Campaigns
Toys & GAMES

Shopping Campaign
Performance